Sunday 04, September 2016 by Nabilah Annuar

The power of millennials, especially in the GCC

Generally defined as those born between 1980 and 2000, the millennial generation, also known as Gen Y, is a large, influential and increasingly affluent segment of the world’s population. Making up today’s younger adults, according to Deloitte, the millennial generation account for one-quarter of the population and by 2025 they will account for three-quarters of the global workforce.

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