Thursday 29, September 2016 by

Copy pre-approvals; a privilege, not a right

All too many company CEOs and PRs in the Middle East region believe that copy pre-approvals – i.e. checking over the copy written by a journalist before publication, is a right, and many will refuse an interview if they do not get it. In fact this morning, we had exactly that scenario. The interviewee requested pre-approval, we said no, they cancelled the interview… so we interviewed the next person waiting for that page.

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