Sunday 16, July 2017 by Jessica Combes

Leveraging data during Dubai Summer Surprises can boost ROI for retailers

 

Instead of inundating customers with mass text messages about offers and discounts, retailers should harness the intelligence and predictive capabilities of data to target customers effectively, reduce operational costs, enhance the customer experience, and boost ROI, according to Booz Allen Hamilton. 

Features & Analyses

Wealth Management A universal proposition

  Naushid Mithani, Market Head, Global South Asian Community, EMEA and Head, Private Banking, UAE, Standard Chartered, speaks… read more