Monday 13, November 2017 by Jessica Combes

Importance of influencer marketing acknowledged by UAE marketeers


The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. New research shows that 94 per cent of in-house marketers in the UAE believe social media influencer marketing is now very significant for the success of their brands. 

Features & Analyses

Economics Adapting to a new era

  Abdullah Al-Fozan, Chairman of KPMG MESA and KPMG Saudi Arabia, provides an exclusive commentary on the Kingdom’s business… read more