Bank ABC launches digital banking services on Backbase platform
Backbase, an omni-channel digital banking platform, has announced its partnership with Bank ABC, headquartered in Bahrain, to develop their next generation digital banking platform for retail and wholesale banking across the Bank’s network.
In its plans to expand digitally, Bank ABC selected a partner that could help it innovate across web and mobile to streamline their front-end features and achieve the latest in digital banking innovation, as well as provide ease in upgrading the existing platform, implementation and in supporting multi lingual requirements across the new digital platforms. Backbase was selected because it is a recognised global market leader in providing digital omni-channel banking solutions and helping banks towards their digital transformation.
“Our region is very dynamic, and technology is rapidly changing the banking landscape where we are seeing an increase in banks seeking flexibility and agility in introducing new banking products to the market across different channels. Our new digital platform ensures that not only will we continue to have a competitive advantage in this evolving landscape, but that we have put everything in place to succeed in our global digitalisation expansion,” said Sael Al Waary, Group Deputy Chief Executive Officer of Bank ABC.
Bank ABC’s new digital banking platform will enhance the online customer banking experience through facilitating customer journeys by providing a full range of secure banking self-services, including current accounts, savings, fund transfer, payee management, loans, bill payment, ATMBranch locators and card services accessing these across web and mobile devices. Customers in Jordan were able to access the new web digital banking platform from 2 April.
“It is rewarding to see that more financial institutions in this region are turning towards integrating our Backbase digital banking platform to help support their next phase of growth in digital banking. In the past years our platform has experienced a strong adoption amongst banks in this region wishing to upgrade their existing legacy and respond to the ever growing changing needs of the connected consumer. Bank ABC has all the power to be successful, and we are delighted that they have chosen the Backbase omni-channel banking platform to accompany their expansion and digital transformation,” said Jouk Pleiter, Chief Executive Officer, Backbase.