Tuesday 22, November 2016 by Matthew Amlôt

Financial companies deliver better value for customers in loyalty programmes says survey

A survey of loyalty programme members in the UAE released today by Collinson Group has found that financial services brands are generating value and support from customers through loyalty initiatives. The study found that three quarters (75 percent) of loyalty programme members were part of a financial services programme, compared to airline carriers (65 percent) and hotel companies (26 percent).

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