Emirates NBD launches edutainment mobile simulation game to promote financial literacy
Aiming to promote financial literacy in the region and raise interest in Emirati youth to pursue banking and financial careers, Emirates NBD has launched an edutainment mobile simulation game called ‘Banki’.
Through its highly engaging and informational interface, Banki will target the nation’s youth to become economically aware at a young age and consider careers in the banking and financial services sector.
Divided into five main sections, Banki will allow users to play five engaging games that help them understand the concept of savings, trading, simple financial transactions as well as digital banking. The simulation will also help users learn about the basics of banking products, financial services, stock markets, economics and additional topics aligned to the Ministry of Education’s curriculum. It builds a customised profile to create their personalised financial avatar, discovers the latest information on Emirates NBD’s internship opportunities, career fair events and employment processes to hone their skills in resume building, interviewing, communication and presentations.
Commenting on the mobile simulation game, Husam Al Sayed, Group Chief Human Resource Officer at Emirates NBD said, “With the launch of Banki, we aim to communicate the benefits of being financially literate at a young age to the next generation of customers. The mobile simulation game combines both an educational and entertainment quality that truly captures the essence of what engages a young audience today. Whether you’re eight or eighteen, we believe Banki will be a fun and valuable experience for each and every player.”
By directly engaging with the youth on a custom-built platform that is accessible to them on their smartphones, Emirates NBD will be reaching out to young ambitious Emiratis who can one day be recruited into our workforce. As the largest bank in the UAE, we have a long-term commitment to supporting the UAE government’s Emiratisation efforts and remain focused on building a strong nationalised workforce filled with Emirati leaders,” added Al Sayed.
Available on both the Google Play and Apple stores, the edutainment game can be downloaded for free on either operating system and be used simply by registering with an email ID. Banki fulfils two of Emirates NBD’s core commitments of fostering financial literacy in the UAE as well as reinforcing its Emiratisation strategy and is the first of its kind to be launched by a bank in the UAE.
In its efforts to recruit leading Emirati talent, Emirates NBD has adopted an ambitious Emiratisation strategy that runs a series of employment training programmes which reflect the bank's strong commitment to nurturing young Emirati talent. Under its under its Al Misha’al programme, which is targeted at high school graduates, The programme inducts high school graduates into the bank following three months of rigorous training in various job-related subjects such as banking operations, branch automation, and customer service, among others.