Monday 09, January 2017 by Matthew Amlôt

Canon celebrates second anniversary of its Miraisha sustainability programme in Africa

Canon Europe has celebrated the second anniversary of its Miraisha programme. The programme, which is run closely with Canon Central & North Africa, has trained over 2,500 participants since its inception in 2014, aims to promote job opportunities in Africa by offering workshops to photographers, videographers, film-makers and print business owners.

Miraisha, which means future livelihood – ‘Mirai’ being future in Japanese and ‘Maisha’ being livelihood in Swahili – provides people with the skills to develop their careers in professional photography or print by utilising Canon’s core expertise in imaging and its network of professionals. Initiatives range from fashion and street photography classes to filmmaking workshops and print training for SMEs.

Stuart Poore, Director of Sustainability at Canon Europe commented, “The Miraisha programme truly embodies our corporate philosophy of Kyosei: living and working together for the common good. In just two years, it has already achieved impressive results and had a major impact on the lives and businesses of participants – more than 140 photographers have received work with a paid commission and more than 20 have received awards and recognition for their work. Print shop owners have also benefited, for example, one has won a contract from a large African Bank, citing the training from Canon being a winning factor for them. We are absolutely dedicated to the Miraisha programme and look forward to carrying out many more seminars, workshops, training and mentorships in the future.”

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