Thursday 12, January 2017 by Georgina Enzer

Citi launches two new credit cards: Citi Rewards and Citi Premier in the UAE

Citi has launched its two new cards Citi Rewards and Citi Premier, both of which offer access to a rewards programme that is designed to enable customers to redeem points earned from purchases, as well as obtain substantial travelling and lifestyle benefits.

These new products join the Citi Prestige card, which launched in 2015, and complete the Citi Rewards product line.

“This launch in UAE represents a very important step for the Citi strategy that pursues best in class product benefits and customer experience, as well as alignment of products and programmes that leverage global economies of scale,” said Dinesh Sharma, Citi’s Consumer Banking Head in the Middle East.

Both products are designed to offer a wide range of benefits to meet customers’ travel and lifestyle needs with the freedom to redeem points through an enhanced loyalty programme — Citi ThankYou Rewards in which customers are automatically enrolled.

With the Citi ThankYou Rewards programme, customers can redeem their points directly for flights, hotels, and a host of merchandise ranging from fashion to electronics, as well as gift cards / vouchers to leading retailers. All three products offer point transfer to select lifestyle and leisure partners. In addition, Citi Premier and Citi Prestige offer point transfer to 16 airlines and hotel partners at a 1:1 ratio. Card members can manage their rewards on a portal located within Citibank Online banking, thereby ensuring full security of their transactions.

The launch was announced at Citi’s Al Khayeli Branch in Abu Dhabi, and the event was attended by Francisco Aristeguieta, CEO, Asia Pacific, Anand Selvakesari, Head of Consumer Banking, Asia, Elissar Farah Antonios, Citi UAE’s Chief Country Officer, and Devendar Agarwal, Citi’s Assets Head for Middle East.

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