Sunday 12, March 2017 by Nabilah Annuar

MetLife partners with LIMRA for globally recognised certification

MetLife, a global leading life insurance provider, has partnered with LIMRA, a worldwide research learning and development organisation, to provide a first of its kind, globally recognised certification to MetLife’s key bank partners in the Gulf. MetLife announced the exclusive strategic partnership during a recent business and networking event held in Dubai.

Together with LIMRA, MetLife will offer highly accredited training and certification to its bancassurance partners’ financial advisers. The prestigious training programmes—Bancassurance Training & Financial Advisor Skills Training and the Certified Master Financial Advisor programme—will enrich their professional competencies to meet the evolving needs of customers and the changing regulatory landscape across the financial services industry.

Theodor Alexandrescu, General Manager, MetLife Gulf said, “Throughout our history, MetLife has anticipated change and stayed ahead of the market by adapting to industry trends and customer needs. We also need to ensure that our partners are prepared and enjoy the benefits of our foresight. With the LIMRA partnership we are once again moving ahead of market trends by anticipating the need for advanced expert guidance for our partners to meet upcoming expectations. The MetLife and LIMRA partnership is a major step towards creating a mature market environment and delivering the right solutions to the right customers.”

During the partnership launch event, MetLife introduced its new ‘myMetLife’ platform which provides customers with access to policy information and  health and wellness content as well as an exclusive health tracking tool via desktop, tablet or mobile app. It also demonstrated a ground-breaking virtual reality (VR) customer service platform, developed by MetLife’s Innovation Center, which provides a differentiated, immersive and personalised experience enabling customers to interact with a virtual life insurance agent to address questions and handle policy related requirements.

The agenda included presentations by experts from the financial services industry along with MetLife’s local and regional senior leadership, who talked about key market trends such as regulatory changes, long term investments, customer needs and the shift towards digital.

“myMetLife, available in the Gulf now, and the VR customer service platform demonstrate our commitment to innovation in providing the best possible digital solutions to MetLife’s customers—enabling them to interact with MetLife where and when they choose. Along with our bank partners, we aim to support our philosophy of continuous innovation, enhanced customer experience and strong leadership in the insurance market,” added Theodor Alexandrescu, General Manager, MetLife Gulf.

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