Thursday 27, April 2017 by Nabilah Annuar

Emirates NBD Asset Management announces senior management promotions

Tariq Bin Hendi promoted to Executive Vice President and Head of Products & Advisory at Emirates NBD Group.


Emirates NBD Asset Management has announced the appointment of Salman Bajwa to the position of Senior Executive Officer. He takes over from Tariq Bin Hendi who has been promoted to Executive Vice President and Head of Products & Advisory at Emirates NBD Group, in addition to retaining his role as Director of ENBD REIT.


Tariq Bin Hendi leaves his role as Senior Executive Officer having accomplished many feats, such as launching the India Equity Fund in partnership with UTI and expanding the business’ reach in Saudi Arabia, one of the organisations key target markets, by winning mandates for some of the largest pension funds.


Commenting on these appointments, Suvo Sarkar, Senior Executive Vice President & Group Head, Retail Banking and Wealth Management at Emirates NBD said, “The progress of Emirates NBD Asset Management under the guidance of Tariq Bin Hendi has been remarkable. His ability to steer this organisation through challenging times, while achieving growth and expansion targets is commendable. Tariq was instrumental in overseeing the successful listing of ENBD REIT on Nasdaq Dubai, in addition to leading the asset management business to another year of milestones in both revenue and asset growth. It is my pleasure to congratulate Tariq Bin Hendi on his promotion to Executive Vice President and Head of Products & Advisory at Emirates NBD Group.”


Sharing similar sentiments, Tariq Bin Hendi, Executive Vice President and Head of Products & Advisory at Emirates NBD, said, “I am delighted to assume my new role at Emirates NBD. I look forward to continuing to work with the Emirates NBD Asset Management team and to strengthening even further the overall products and advisory offering at ENBD. My successor, Salman Bajwa, is highly accomplished, his 9 year history at Emirates NBD Asset Management and strong track-record of delivering consistently positive results is testament to his commitment to this organisation. I am pleased to welcome Salman to his new role as Senior Executive Officer."


Salman Bajwa joined Emirates NBD Asset Management in June 2008 covering Sales to Private Banking and Institutional Clients before heading up the Sales and Distribution team. Prior to joining Emirates NBD Salman has held positions in UBS and PwC in New York and London.  


Salman Bajwa established the institutional sales team at ENBD Asset Management in 2013, helping it to become the asset manager of choice for liquid regional strategies in the institutional space. As Head of Sales & Distribution, he delivered growth in assets under management of 28 per cent in 2016 in very tough market conditions. Salman has been responsible for the business, growing its asset base three fold over the last 4 years, transforming it from being simply a product provider to in-house distribution channels, to the leading asset manager in the region.


Commenting on his new position, Salman Bajwa, Senior Executive Officer at Emirates NBD Asset Management said, “I'm excited to be accepting this challenge and I would like to take this opportunity to thank the management for placing their confidence in me. My vision for this role is to maintain the organisation's position as a thought leader in the asset management space by introducing new and innovative products manufactured internally or via partnerships with regional and global institutions.”


Salman will directly report to Tariq Bin Hendi, Executive Vice President and Head of Products & Advisory.



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