Tuesday 16, May 2017 by Georgina Enzer

O2 demonstrates best practices in branding for new start-ups

Marketing and communications agency, O2, hosted a session under the name “O2 Talks” which addressed new businesses and entrepreneurs across Dubai.

The ‘O2 Talks’ session focus on the issues facing entrepreneurs and new business start-ups during a very challenging and competitive environment.

Led by businessman and serial entrepreneur, Mohammed Johmani, Founder of O2, and Lubna Al Bannan, Executive Manager of O2, the talk discussed a range of topics, including how to develop a big brand idea for your startup, thinking big from day one for your brand story and how to develop a lasting brand story for your startup.

“We’re very proud to launch our new series of O2 Talks sessions,” said Mohammed Johmani, Founder of O2. “Over the last 11 years, O2 has grown from a start-up into a successful, multi-faceted organisation. As part of our ongoing CSR activities, we believe it is very important to share our knowledge with the next generation of local start-ups and support new entrepreneurship in Dubai, in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.”

“We are looking forward to meeting aspiring businessmen and women from across the emirates at the O2 talks sessions,” says Lubna Al Bannan, Executive Manager at O2. “We invite all those people who are looking to start a new business for the first time to come and join us.”

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