Tuesday 13, June 2017 by Nabilah Annuar

UNB introduces the first multi co-branded credit card in UAE

Union National Bank and Mastercard have launched the new and innovative Vantage Card with three leading partners in the UAE: Joyalukkas, Eros Digital Home and Musafir.com, offering cardholders a complete range of benefits on a single card.

Commenting on the launch of UNB's Vantage card Mr. Ashraf Bibars, Executive Vice President, Retail Banking & SME Business at UNB said, "This latest initiative underlines our commitment to offering innovative and value added products and services in a bid to help our client base accomplish their financial goals. The UNB Vantage Card has no annual fee and is designed to be a comprehensive solution for the lifestyle and financial needs of our customers. The innovative product design of this new card is uniquely positioned in the Middle East region and will help in setting new standards of customer value proposition in the payments industry”.

The “UNB Vantage Titanium Mastercard” is the first multi co-branded card in the region offering accelerated rewards, exclusive ongoing discounts and offers and 0 per cent instalment plans with leading brands in their respective high-value spend categories like Joyalukkas in jewellery, Musafir.com in travel and Eros Digital Home in electronics. Customers can choose the design and the brand of their choice on their card and get 4 per cent cashback on each purchase made at all partner outlets and 1 per cent on all other spends. UNB Vantage card is also powered with Mastercard Titanium privileges such as lounge access, Buy 1 Get 1 offers etc. and exclusive lifestyle benefits such as 50 per cent discount on movie tickets from UNB. As the first-of-its-kind offering, the “UNB Vantage Titanium Mastercard” has provided a platform to bring flexibility and enhanced value to customers from leading brands in the UAE in multiple spend categories in one card by giving UNB customers the opportunity to apply and receive the card through a wide network of multiple partner outlets and digital sites.

Girish Nanda, General Manager, UAE, Mastercard, added, “Combining the convenience of electronic payments and Mastercard’s robust safety and security framework in a programme that offers a host of rewards and privileges means we are able to provide our cardholders with an enhanced payment experience that goes beyond the transaction. The UNB Vantage Titanium Mastercard is one such proposition that allows us to deliver greater value to our consumers and gives our cardholders access to a range of exclusive offers from some of their favourite brands while also boosting the adoption of credit card payments in the UAE.”

Niranjan Gidwani, CEO, Eros Digital Home, said, “UNB, as we all know is a leading bank in UAE with their Core Values of Integrity, Transparency, Customer Focus & Team Spirit aligning closely with that of Eros. This unique alliance offers unprecedented benefits like 4 per cent Cash Back in form of Reward Points and Exclusive Offers on a varied line up of Electronics & Home Appliances. We are very excited at the launch of this card which provides the best of both worlds to the customers – amazing rewards and a world class consumer electronics shopping experience at Eros Digital Home.”

Rajesh Pareek, Group CEO of Musafir.com commented on the UNB tie up, “We are extremely pleased to enter this association with UNB on the Vantage card programme, which would highlight our shared core values through this partnership. We keep the customer at the centre of everything we do, we believe in providing ease, convenience, expertise and reward to the consumer on their online travel purchasing journey. With this alliance we aim to provide a richer and differentiated experience with the unique product benefits of the Vantage programme. With innovation at the core of everything we do, we believe this partnership will provide more value and rewards to our customer's along with a premium online travel experience at musafir.com”.

John Paul Alukkas, Executive Director, Joyalukkas Group, added, “We are excited to partner with UNB, other than being one of the top banks in the UAE; we share similar core values i.e. Integrity, Transparency, Customer Focus & Innovation. This alliance will offer our valued customers the advantage of 4 per cent Cash Back in form of Reward Points other than this they will be able to avail of special offers, easy instalment schemes & Airport lounge access. Our aim is to give our customers more value and convenience to our customers and we are sure UNB Vantage will help in doing this.”


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