Tuesday 01, August 2017 by William Mullally

YouGov: Emirates NBD leads UAE’s strongest brands in retail banking

YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. The Inaugural Global Brand Health Rankings were conducted across sectors in 30 countries worldwide.

UAE Consumers who particpated in YouGov polling have named Emirates NBD to be the strongest retail banking brand in the UAE in the inaugural global brand health rankings released by YouGov BrandIndex.

Data from YouGov’s brand tracker which interviews consumers daily about brands, shows the leading banking and financial services provider has achieved the highest scores for brand health over the past 12 months making it the number one retail banking brand in the Emirates.

Abu Dhabi Commercial Bank and the National Bank of Abu Dhabi take up the next two spots on the list, followed by Dubai Islamic Bank and Abu Dhabi Islamic Bank respectively rounding out the top five.

YouGov UAE Brand Health Rankings: Top Five – Retail Banking

1.    Emirates NBD

2.    Abu Dhabi Commercial Bank

3.    National Bank of Abu Dhabi

4.    Dubai Islamic Bank

5.    Abu Dhabi Islamic Bank

The inaugural global brand health rankings used BrandIndex’s Index score for the list which assesses overall brand health. The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

Scott Booth, YouGov’s Head of Data Products in MENA commented: “Over the past several years, Emirates NBD has firmly established its place as the top retail banking brand in the UAE. In a busy and evolving retail banking market the brand has had to consistently and creatively set itself apart from its competitors and the last 12 months have been no exception.”

YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. The Inaugural Global Brand Health Rankings were conducted across sectors in 30 countries worldwide.

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