Monday 28, August 2017 by Nabilah Annuar

EFG Hermes concludes advisory for Native Markets on partnership with Intro Investments Holdings

The transaction is a continuation of EFG Hermes Investment Banking team’s superior performance, having ended 1H17 at the top of the MENA equity capital markets league table in addition to closing ten transactions with an aggregate deal value of approximately $870 million YTD.

EFG Hermes, a leading financial services corporation in the Middle East and North Africa, has recently concluded the advisory on the partnership between Intro Investments Holding Ltd. and Native Markets Ltd.

Commenting on this, Mostafa Gad, Co-Head of Investment Banking at EFG Hermes said, “EFG Hermes is proud to have facilitated this partnership, which will allow for further strong growth and institutionalisation of a leading home-grown concept built up by Egyptian entrepreneurs. This transaction complements a very successful year that saw EFG Hermes investment banking Division close ten high-profile transactions with an aggregate value in excess of USD 870 million in the first half of 2017.”

Native Markets operates leading F&B concepts including the first premium bakery and pastry producer TBS, TBS Express, The Four Fat Ladies, Delicious Bakery as well as Patties Burgers. Native Markets controls over 40 retail outlets across its portfolio of brands, and is vertically integrated through a centralised production facility that supports its retail presence.

Intro Investments Holding is a financial investor who has a wealth of experience in partnering up with various companies in Egypt and the MENA region with the goal of enhancing operations and maximising shareholder value.

The partnership will see Native Markets accelerate its growth plans, in terms of both store rollout and manufacturing capability. Both parties are keen to capitalise on the new partnership to further develop Native Markets’ position as a leading local F&B retailer and producer.

EFG Hermes was sole financial advisor for the shareholders of Native Markets on the transaction; Al Tamimi Law Office acted as legal advisor.



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