Monday 02, October 2017 by Nabilah Annuar

Falcon Group conducts strategic repositioning initiative

Falcon Group introduces a strategic repositioning, along with a new brand appearance that marks the strong commitment to a digitally empowered way of private banking.

Building on its partnership with Move Digital announced in April and its blockchain asset management solutions introduced in July, Falcon has launched a strategic repositioning, which promotes a unique combination of personal excellence and digital intelligence. First, we want to best leverage the skills and experience of our employees in combination with the latest digital intelligence. Second, we build on the strengths of our DNA as an agile and performance oriented boutique. Ultimately, our new strategy is a solid basis for our future.”

Commenting on the launch, Martin Keller, CEO of Falcon Private Bank, said, “We are convinced that this strategy will deliver value, higher performance and a new level of convenience for our clients. Our digital competence will be a true strategic differentiator in the market.”

To underpin its digital ambitions in wealth management, Falcon has created the innovative digital platform, FALCON PULSE. The aim of the platform is to enhance all digital client touchpoints. Main features will include an algo trader that dynamically rebalances a portfolio’s asset allocation on a daily basis to optimise performance as well as an idea generating tool that will screen all market information and empower our advisors to capture the best investment opportunities for our clients. Shortly, a new e-banking and mobile banking app, designed around today’s communication needs, will complement FALCON PULSE in a first step.

As part of its strategic repositioning, Falcon also presents a reshaped brand appearance to reflect its agility and power of innovation.

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