Emirates NBD selects NexJ for their Wholesale Banking Division
NexJ Systems Inc. a provider of enterprise customer management solutions to the financial services and insurance industries, announced today that the Wholesale Banking division of Emirates NBD, a leading banking group in the MENA region, has selected NexJ CRM to power their Wholesale Banking Sales Transformation programme.
The solution will be rolled out to Emirates NBD Wholesale Banking users across the group entities.
"We are pleased to expand our global banking customer base into the MENA region," said Richard J. Broley, Chief Operating Officer of NexJ Systems Inc. "NexJ CRM will provide Emirates NBD's Relationship Managers with the best-of-breed tools they need to achieve the bank's vision of being globally recognised as the most valued financial services provider based in the Middle East."
Emirates NBD was looking for an enterprise CRM solution with wholesale banking capabilities that would serve as a leading-edge CRM workbench for its Relationship Managers to digitise sales processes, enable a data-driven sales approach, and increase sales efficiency and effectiveness. The solution needed to provide robust capabilities to streamline and enhance customer information and insights; account planning, preparation and pipeline management; relationship management processes; automated sales processes; sales knowledgebase; and sales support.
Alignment of business needs with CRM is increasingly important in the financial services industry. Vertical-specific CRM is a timely consideration for financial services firms, notes Forrester Research Inc., who expects vertical CRM to be the preferred CRM within five years. It is Forrester's belief these solutions give enterprises a quicker time-to-value, access to analytics and KPIs specific to their industry, and "drive better user adoption and success, as they support standard business logic, industry terms, and regulations." (Kate Leggett, Forrester Research Inc., Vendor Landscape: The Growing Demand for Vertical CRM Solutions.)
"The results of our Proof of Concept demonstrated that NexJ's technology platform was the choice to satisfy our integration, cross-functional workflow, and enterprise security requirements," said Jonathan Morris, Senior Executive Vice President & Group Head, Wholesale Banking, Emirates NBD. "We are confident that the combination of NexJ's business domain knowledge and ability to deliver will form the basis of a successful, long-lasting and strategic partnership."