Monday 30, October 2017 by Jessica Combes

Emirates NBD trusts Gemalto for mobile banking security in the Middle East


Gemalto, a world leader in digital security, has supplied Emirates NBD with Gemalto Mobile Suite that offers robust security and an enhanced end user experience across all its digital channels.

Highlights of the Gemalto platform include the ‘Smart Pass’ service, which speeds the authentication of digital banking transactions by eliminating the need for customers to wait for a one-time password (OTP) via SMS.

“Emirates NBD’s continuous investment in cutting-edge security solutions reflects our commitment to customers to feel completely secure when they bank with us. The implementation of our ‘Smart Pass’ solution leveraging Gemalto’s Mobile suite helps us offer a new level of digital banking security for our customers, a crucial step forward in our digital transformation plan. This highly flexible, scalable solution reinforces our reputation as a trusted, secure, innovative and customer-focused bank in the region offering customers the ability to securely authorise transactions online and via their mobiles without having to depend on a SMS,” said Abdulla Qassem, Group Chief Operating Officer at Emirates NBD.

Emirates NBD customers in the United Arab Emirates who choose to use Smart Pass simply activate the service from their mobile phone and then receive a unique four-digit PIN. When making a transaction, a Smart Pass notification is sent immediately to their mobile and customers confirm the transaction by entering the PIN. As a result, there is no need to wait for an OTP and benefit from higher security than SMS technology delivering the code.

Gemalto’s Mobile Suite further enhances and protects Emirates NBD’s online and mobile channels, which now enable customers to perform over 100 different transactions. Other novel solutions include the ability to deposit a cheque electronically, simply by sending a digital photograph of it via the bank’s mobile app.

“Taking full advantage of Gemalto’s global experience, the Emirates NBD strategy is reimagining the end-to-end banking process. Linking perfectly with wider initiatives such as the UAE’s ‘Smart City’ programme, the commitment to world-class digital banking further supports Emirates NBD’s role as a regional ambassador for economic and social progress,” said Marwan ElNakat, Digital Banking Director for CISMEA region at Gemalto.