Bank al Etihad announces launch of Accelerate SME Jordan
Bank al Etihad, in collaboration with Thomson Reuters, has announced the launch of Accelerate SME Jordan, a digital platform that serves as the single gateway to the SME ecosystem in the country.
It provides start-ups and SMEs with access to the most comprehensive source of business resources, services and funding solutions and is designed to help organisations reach their business goals.
Accelerate SME Jordan is free to join. Start-ups, entrepreneurs, and business owners can freely access resources including relevant news, industry insights and intelligence for the Jordanian market, in addition to a selection of business tools, templates and advice guides.
“Bank al Etihad has always been committed to enhancing its position as the ideal financial partner and number one supporter of entrepreneurs and SMEs on the fast-track to sustainable growth,” said Nadia Al Saeed, CEO, Bank al Etihad. “We believe in supporting and celebrating the Kingdom’s brightest minds, innovative startups and the visionary business leaders of tomorrow.”
The platform also provides a curated marketplace of discounted business services tailored for SMEs as well as funding solutions from Bank al Etihad. Being a digital platform, Accelerate SME Jordan offers its users an online community hub to network with other business owners and entrepreneurs. Additionally, the platform allows users to measure their company’s financial health and benchmark it against their peers with the portal’s Trust Rating.
“We recognise that today’s SMEs and entrepreneurs are the success stories of the future,” noted Nadim Najjar, Managing Director, MENA Thomson Reuters. “We want to leverage our capabilities and partnerships with leading organisations to help support the SME ecosystem.”
Accelerate SME Jordan was designed to address the challenges facing the SME sector in the Kingdom, namely how aspiring entrepreneurs struggle with setting up a new business, getting access to funding for expansion, growing their business and winning new customers. SMEs are considered the backbone of Jordan’s economy, whereby they constitute around 95 per cent of the national economy and employ nearly 70 per cent of the private sector's workforce.
In turn, Tina Ghanem, Head of Accelerate SME, Thomson Reuters, said, “We are very excited to partner with Bank al Etihad, a trailblazer for Jordanian SMEs. We know that through this partnership, Accelerate SME Jordan can help connect and support the vibrant startup ecosystem in Jordan.”