Thursday 07, December 2017 by Jessica Combes

Importance of practices and policies in support of female entrepreneurs highlighted


Dr. Shayma Fawwaz, Founder and CEO of GOSSIP The Brand, highlighted the importance of the adoption of industry best practices and the creation and eventual implementation of policies in support of female entrepreneurs at the recently held Women Economic Empowerment Global Summit (WEEGS).

In her speech during the panel session entitled ‘Industry leaders supporting gender-responsive procurement,’ Fawwaz emphasised on the need to give due importance and priority to the adoption of practices and the creation of more policies that can help support and protect women entrepreneurs and their businesses.

“The UAE has been at the forefront in the adoption of many equality policies, which has allowed women to enjoy the same amount of opportunities afforded to men. These efforts complement the objective of UAE Vision 2021 to provide support and assistance to businesses of female entrepreneurs. WEEGS was successful in its efforts to serve as a strategic platform to highlight the importance of women's role in society and to extend support for women in the public and private sectors, especially those within the supply support chain. The event saw the creation of many partnerships and the affirmation of support from leading government organisations and entities like Masdar, Sharjah Investment and Development Authority (Shurooq), and Mubadala, to name a few,” said Fawwaz.

She was joined by a panel of champions of women empowerment, which included Elizabeth A. Vazquez, CEO & Co Founder, WEConnect International; Mohamad Samir, Senior Official, Procter & Gamble; Javette Hines, Senior Vice President, Supply Chain Development, Inclusion and Sustainability, Citi and S.N. Nyeck, Senior Researcher and Fellow from UCLA.

“The Women Economic Empowerment Global Summit played its part as a strategic tool to attract pioneering start-ups from across the world, and in the process, strengthen Sharjah’s reputation as a thriving hub for entrepreneurship—falling in line with UAE’s Vision 2021, which establishes women entrepreneurship as a vital enabler of the UAE’s transition to a knowledge-based economy,” Fawwaz concluded.

The pioneering edition of the biennial Women Economic Empowerment Global Summit (WEEGS) opened on 4 December at the Expo Centre Sharjah under the patronage of HH Sheikha Jawaher bint Mohammed Al Qasimi, wife of HH the Ruler of Sharjah and Chairperson of NAMA Women Advancement Establishment (NAMA).

Organised by NAMA under the theme of 'Women Excelling in Economy’, the event aimed to propel the UN Women’s ongoing efforts to deliver on the women’s economic empowerment dimensions of the 2030 Agenda and its Sustainable Development Goals (SDGs).

WEEGS complements NAMA's commitment to support UAE's vision, especially the goals and objectives directed towards women empowerment. The summit initiated discussions with international decision-makers on the development of the flagship programme on entrepreneurship and gender-responsive procurement, helped secure the interest of women entrepreneurs and business owners, as well as present strategies, opportunities, and case studies to empower women in non-traditional sectors that will encourage organisations’ commitment for action.


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