The initial phase of services are being piloted currently for the bank's employees and will be rolled out to customers shortly following successful trials.
Emirates NBD has announced that it will soon launch customised banking services via WhatsApp business solution in the UAE.
In a statement, the lender said that it is the first in the region to integrate its core systems with the WhatsApp business solution, which will allow customers to seamlessly carry out their daily banking activities such as checking account balances and temporarily blocking or unblocking an existing card.
Abdulla Qassem, Group COO of Emirates NBD said that the bank looks forward to progressively expand its range of WhatsApp based services to deliver a unified and digital experience for customers.
The new offering is set to complement the bank’s existing digital channels in a secure and convenient way.
“With the continued execution of our digital strategy, this represents another innovative way for Emirates NBD to reach our growing customer base,” added Evans Munyuki, Emirates NBD’s Senior Vice President, Chief Digital Officer.
Messages on Emirates NBD's verified WhatsApp business account are encrypted, ensuring safety and security.