Product Awards The Quest for Excellence

For over 20 years, Banker Middle East has been serving the banking and financial community in the region. We are the longest-running GCC-based banking publication, continuously supporting the industry, providing informed commentaries, news, in-depth articles and analyses. As part of our integral role in the region’s banking sector, we benchmark, recognise and actively encourage excellence within institutions.


The Banker Middle East Product Awards highlights the most successful financial products and services in the region. It provides a benchmark for the financial services sector, recognising the most innovative solutions in the market in retail and corporate banking as well as asset management, celebrating exemplary institutions that have designed financial propositions that shape the market.





After each and every awards ceremony, together with feedback from the industry, throughout the year, we conduct our own research to ensure that our awards categories accurately reflect the current banking landscape and comprehensively recognise the achievements of the industry.


As a result, we have expanded to 48 award categories that provide regional recognition to exceptional financial institutions across the wide spectrum of banking and finance, with added focus on technology to reflect the industry’s ongoing transformation.


Institutions can nominate themselves in all relevant categories as deemed appropriate, provided the submission is sent in before the deadline, and in the required format. Award submissions will be critically evaluated and mutually analysed, utilising market knowledge, marketing materials, research and relevant company financial statements, before a shortlist is made. The editorial team will then create the shortlist based on those submissions and all submitted materials will be given to the judging panel which comprises senior executives from research and rating agencies, management consultancy firms as well as accountancy and auditing firms.


The judging panel will then score each shortlisted institution for each category from 1-5, with scores sent back to the editorial team, which will tabulate the scores, along with independent scores from the editorial team itself. Each institution will be judged on five criteria: financials, corporate strategy, marketing strategy, digital adaptation and client care*, all of which will carry a 20 per cent weightage per criteria in the scoring system.


The institution in each category with the highest score will be declared the winner. Winners will be notified in advance and trophies will be presented at the awards ceremony.


*client care will require submission of testimonials and/or accolades.


Adjudication criteria:

  • Financials: Financial statements are important in assessing the true strength of a financial institution. Amongst other indicators, the assessment will take a look at what’s driving revenue, net interest income and provisions.
  • Corporate strategy: A winning corporate strategy defines an organisation’s goals and builds the roadmap to achieve them. It incorporates forward-looking themes ensuring growth and sustainability whilst have the agility to maneuver in volatile operating conditions.
  • Marketing strategy: An all-rounded marketing plan is one of the key factors to the success and profitability of a bank. A successful marketing strategy is one that not only attracts and retains clients, but also establishes a unique market position for the financial institution.
  • Digital adaptation: Technology is an element that is now extremely essential in any business. A financial institution must demonstrate exceptional adaptability to technology and the changing nature of the financial business.
  • Client care: In a landscape where personalization is becoming a requirement in any service-related industry, fast, competent and efficient customer service is a key determining factor in valuable client interactions. To ensure business continuity, proactive and innovative customer service solutions are of high importance in measuring success.








Dubai, United Arab Emirates



Award Categories



  1. Best Retail Banking Services
  2. Best Car Loan
  3. Best Consumer Insurance Product
  4. Best Credit Card
  5. Best Islamic Credit Card
  6. Best Premium Credit Card
  7. Best Co-Branded Credit Card
  8. Best Call Centre
  9. Best Deposit Account
  10. Best Deposit Product
  11. Best Current Account
  12. Best Savings Account
  13. Best Savings Product
  14. Best Bancassurance Product
  15. Best Personal Loan
  16. Best Premium Banking Services
  17. Best Priority Banking Service
  18. Best Mobile Banking Service
  19. Best Business Insurance Product
  20. Best Retail Customer Service
  21. Best Customer Loyalty Programme
  22. Best Social Media Customer Service
  23. Best Islamic Retail Banking Services
  24. Best Islamic Corporate Banking Services
  25. Best Digital Banking Services
  26. Best Ladies Proposition
  27. Best Financial Inclusion Programme
  28. Best Home Finance Product



  1. Best Forex Trading Service
  2. Best Islamic Fund
  3. Best Wealth Management Solution
  4. Best Equity Fund



  1. Best SME Exchange Service
  2. Best SME Internet Banking Service
  3. Best SME Loan
  4. Best SME Trade Finance
  5. Best Customer Service – SME



  1. Best Investment Banking Services
  2. Best Trade Finance Offering
  3. Best Real Estate Advisory
  4. Best Corporate Advisory Service
  5. Corporate Deal of the Year
  6. Best Cash Management
  7. Best Treasury Management
  8. Best Market Maker and Liquidity Provider
  9. Best Customer Service – Corporate/ Investment Banking
  10. Best IT Solutions Provider
  11. Best Investment Management Services


*All awards are regional and not country specific

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CPI Financial was established in Dubai in 1999 to meet the needs of an ever-expanding financial community, offering a comprehensive portfolio of market-leading products and services tailor-made for the banking and financial services sectors.

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