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08 January 2020

Three themes shaping GCC financial services

By Jorge Camarate, Partner with Strategy& Middle East, Christina Hedra and Krzysztof Ignaciuk of Strategy& Middle East and Mahmoud Al-Salah of PwC Middle East.

New technology deployment is accelerating in banking globally, including in the GCC/Bloomberg

Governments in the GCC region know that a strong, resilient financial services sector is critical to economic development and reform. In 2019 there has been steady progress on regulation, consolidation, and digitisation.

These three themes are connected, reinforce each other, and help the sector mature. Regulation is the first theme. On the regulatory front, there have been significant changes that demand largescale investment in new technologies to ensure compliance.

Although these changes require considerable effort, they are helping GCC financial sectors to develop rapidly, adopt leading practises, and thereby pave the way for sustainable economic development.

In particular, there has been increased regulatory scrutiny regarding anti-money laundering (AML) and know-your-customer (KYC) compliance.

The Financial Action Task Force (FATF), an intergovernmental organisation, started a new round of mutual evaluations across the GCC in 2018. These reviews focus on the strength of AML regulations, how central banks operate, regulators’ effectiveness, and the extent of banks’ compliance with regulations.

These are difficult reviews. Failure to pass can lead to being cut off from the global financial system. In preparation for these reviews, regulators have increased scrutiny of banks, levying fines when necessary.

The Central Bank of the United Arab Emirates has imposed fines ranging from $13,600 to $1.36 million. This past summer the Qatari regulator fined First Abu Dhabi Bank $55 million for obstructing an investigation into suspected market manipulation.

Along with the FATF review, global correspondent banks, which must comply with a variety of global regulations and standards, are demanding that GCC banks also observe these regulations. If they do not, the global correspondent banks will not do business with them, thereby denying GCC banks access to critical elements of the global financial markets such as US dollar clearing facilities.

GCC regulators have responded with a change in mindset. Previously the approach was often focused on improving ease of doing business for the many foreign individuals and companies attracted to the region. Now regulators understand that banks under their purview must know more about their customers and the source of funds.

The consolidation of financial institutions is the second theme. Most GCC financial sectors are fragmented, with Saudi Arabia the notable exception. The UAE, for example, has over 40 banks—too many for the population and a strain on regulators. Another reason for consolidation is that the state owns, to some degree, many banks.

Consequently, many governments, sovereign wealth funds and regulators regard consolidation as a step toward a stronger, more resilient financial sector. There were several high-profile mergers and acquisitions in the spotlight in 2019.

In the UAE there was Noor Bank and Dubai Islamic Bank, and  Abu Dhabi Commercial Bank, United National Bank and Al Hilal; in Saudi Arabia, National Commercial Bank and Riyad Bank, and Saudi British Bank and Alawwal; in Bahrain and Kuwait, Kuwait Finance House and Ahli United Bank; and in Qatar, IBQ and Barwa Bank.

Digitisation is the third theme. New technology deployment is accelerating in banking globally, including in the GCC. Banks have partnered with fintechs and invested in new digital solutions for their home markets.

Mashreq Bank has launched NeoBiz, the first fully digital bank offering in the UAE exclusively aimed at small- and medium-sized enterprises. Banks have used digital to enter new markets, such as First Abu Dhabi Bank’s Saudi offering FAB KSA.

Banks are also being pushed to digitisation because of increasing competition from non-traditional entrants. Neobanks, which are 100 per cent digital and reach customers on mobile apps and personal computer platforms, are spreading. Bahrain Bank ABC has launched ‘Fatema,’ which will interact with customers as if they are talking to an actual employee.

‘Fatema’ is powered by artificial intelligence (AI) and will talk to customers in a personalised manner. Xpence will soon launch the ‘Gulf region’s first neobank designed by entrepreneurs for entrepreneurs.’

Other entrants include telecommunications operators which are offering digital wallets, such as STC Pay in Saudi Arabia and Viva Cash in Bahrain. These three themes of regulation, consolidation, and digitisation are related and mutually reinforcing. Until recently, the technology focus was customer-facing.

However, improved back-office technologies mean better compliance. For example, at present more than 90 per cent of transactions identified as ‘suspicious’ are wrongly reported. Despite this high error rate, banks must investigate each of these, which costs time and money.

By contrast, an AI-driven algorithm that learns could significantly lower error rates. Similarly, technologies could identify customers in real-time, facilitating KYC compliance. Better back-office technologies can also facilitate merger and acquisitions by improving pre-deal due diligence.

As regulations become more rigorous, the need to understand AML risks will be critical to consummating deals. In a twist that neatly demonstrates the connection between these three themes, faster consolidation could lead to more cost efficiency and improved regulatory compliance through the creation of shared utilities to manage common AML and KYC activities across multiple banks.

These three themes of regulation, consolidation, and digitisation can strengthen the GCC financial sector and thereby promote economic development and reform.

RELATED STORIES: regulation consolidation digitisation AML KYC FATF First Abu Dhabi Bank STC Pay



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